03.08.2013
Ahoj folks,
Malaysia, truly Asia?
I’m back from my holibobs and I know that you are waiting
with such anticipation for me to answer the question on everyone’s mind…Is
Malaysia truly Asia? I can confirm (and I believe Lukasz can reaffirm) that it
is indeed truly Asia, particularly the Malaysian Airlines inflight video…marvellous!
Leaving Honiara for 12 days was extremely welcomed; a
break from ailments, work, and high cost of living. What more could one ask
for?! Malaysia and Singapore also provided inexpensive and delicious foods,
free wifi, and the return of Viber and What’s App in my life – hurrah for the
small things! The sleeper trains chugged slowly but in comfort; the jungle
provided the NATURE FACTOR as well as
the not-so-welcomed leech bites (poor Lukasz, he emerged from the hike with
socks that were blood red); and the diving in Perhentian Islands was thoroughly
enjoyable. Singapore also greeted us with generous people, free Starbucks and
even free beer at the hostel. We also got see my Singaporean family and even pop by to see some old friends, Carlos and Theo. In summary, it was blissful.
Honiara
calling
Flying back to Honiara via the mandatory transit that is
Brisbane, I realised that I was somewhat reluctant to return to Sunny Sols. I
attributed this to the understandably sad situation of having to say goodbye to
Lukasz for another 4 and a half months, coupled with an unnerving feeling of
losing 4 extremely close friends whilst being away. I remember being picked up
at the airport by my colleagues and driving through Honiara thinking how alien
it all seemed to me, despite only being away for 11 days.
These feelings aside, I was really looking forward to my
Honiara home comforts (HHC). My friend, Anna, wrote me a very funny email
titled ‘Reasons why I love Honiara more and more each day’. Unsurprisingly,
this list induced a flurry of thoughts and motivations about why Solomons is a
freakin’ cool place (I must admit, some of her points were a little barmy and
have provided her with some constructive comments, in track changes of course).
Needless to say, armed with Anna’s list and a refreshed Kenn, fun nights were
undoubtedly soon to follow. Last weekend, we had a Great Gatsby movie night,
which was pretty cool on the old projector; and a board games evening
consisting of both Twister (travel version) and Articulate in one sitting –
MEGA FUN (although I think Sophie cheated at Twister!)
Netball is also keeping me busy; despite losing their
match last weekend, the Bokolo Hornets did enough to make it through to the
semi-finals, which the team is very pleased about. Other than that, I’ve
applied for my provisional licence and have been ramping up the lessons with
Sophie and Carlos. Here’s to a test later this month…
Over a week since my return and it has been certainly been
a much easier transition to life in Solomons compared the previous occurrences.
I think it’s because I’ve tried to get back into a routine of activities but
unlike before, I have managed to get a better balance of time by myself some
evenings and gallivanting the streets of Honiara on other nights. 10 months in
and this concept is only just starting to become the status quo.
Solomon
Islands Discoveries and Observations (SIDO) – Brand power
Attention! SIFF has been replaced SIDO this week but I
hope it will still be interesting…
Before I sign off from this entry and head to bed, I
wanted to share a really interesting observation with you. It’s about the state
of brand loyalty in Solomon Islands. I recently read a BBC article on the
success stories of foreign companies operating effectively in China. Big brand
names such as KFC, Volkswagen, and Nike are all performing very well for
several reasons, one of which was the demand for branded goods that imply good
quality… http://www.bbc.co.uk/news/business-23364230
I tried to apply this logic to Solomon Islands and I would
agree that in some sectors such as toiletries and hair care or white goods,
brands definitely rule. However, in some sectors such as clothing and even the
food and drinks industry, the importance of brand loyalty just doesn’t exist.
For clothes in particular, I think this is a very unique
situation for this country in that there are no first hand clothes store (with
the exception of a few stores that stock limited specialist stock like
sportswear or locally made clothing or generic Chinese clothes); all clothes
are second hand! Imagine this guys, clothes shopping that is cheaper,
environmentally friendly, and with no stigma attached to the idea of second
hand clothes because everyone is doing it. Nearly everyone I know really enjoys
the search for interesting items, whether it be a Spiderman onesie for a
superheroes party or a beautiful floral dress for work.
Personally, I love what this does for the environment and
providing a mindset that doesn’t place a ridiculously great weighting on
designer labels and super expensive branded goods. Clothes shopping on a
Saturday is funny though, particularly when it is new bale day; the women will
be queueing up very early (one of the few times that people are early/on time
in Solomon Islands), grab handfuls and handfuls of clothes when they finally
enter the store, and then plonk themselves down on a huge hoarded pile of
clothes and spend a good hour or so just sorting through the items they would
like – incredible stamina.
Granted, some of my friends are likely to find clothes and
look at the brand as an indicator for quality; nevertheless, the majority of
the population seem to shop and wear without such considerations. And I think
something I noticed the other day (captured in a photo that I took of course), just
sums up the importance of brand power and loyalty; 25kg of pre-bagged clothes
for $1,250. No choice at all – what a concept! I’ve even learnt to use old
clothes that are now deemed as unwanted fabrics for card designs – so much
saving and so little waste.
Another example that supports my theory was a story that
my friend, Sonia, mentioned to me a while back. She saw a very old woman
walking down the street with a t-shirt saying ‘it’s not easy, being easy’. I
had to laugh and I bet you’re laughing too right now! But I think that
definitely epitomises the lack of concern over branded clothing (or perhaps
lack of understanding of the meaning).I think it’s just great and so refreshing
–will definitely be added to Anna’s list.
Until next time, kids. And in the words of Jerry Springer
“take care of yourselves and each other”. Don’t forget to write!
Much love,
Kennton x
Kennton x
Kennton x
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